Performance Max campaigns

 A new goal-based campaign allows access to all of the google inventory from a single campaign including Youtube, Display, Search, Discover, Gmail and Maps. Delivering more conversions and value by optimising performance in real-time across all these channels using Smart Bidding. By entering your specific marketing goal (CPA, ROAS), adding creative assets, audience signals, Performance Max will combine Google’s automation across bidding, budget, audiences, creative and attribution. This means better performance against goals, simplify campaign management and unlocking new audiences across Google's network. This new offer will optimise the performance of your campaign, driving specific goals and opening up all of Google's Ad Channels in a single campaign. This is still in beta but is expected to be rolled out by end of the year in Australia.

 Read more in our Getting started with Google Ads guide

Insights Page

Currently, Google Ads offers Search trends helping to identify new areas of interest for products and services. Its potential has fallen relatively flat up until now but there is hope that these new additions will generate more relevant insights.

The new rollout will include:

1. Demand forecast
2. Consumer interest themes
3. Audience insights.

Image Extensions

 Now available globally, Image Extensions allow advertisers to upload rich and relevant visual content to their existing ads that will help drive search performance by enhancing the message and experience. Google Ads can now appear with a Headline, Description, URL and Image. You can use up to 3 Square (1:1) or landscape (1.91x1) with your legally owned images at the Ad or Campaign level.

Ad Customisers - Responsive Search Ads

Adapt your Responsive Search Ads to what your potential customers are searching for. Create a more personalised and relevant responsive search ad by defining custom attributes like name and price in real-time and at scale.

Customer Match

Reach and re-engage your customers using online and offline data across Search, Shopping, Gmail, YouTube and Display. It's an invaluable tool in vertical marketing from brand awareness to conversions that utilises Custom Match data in customer lists.

• Optimise bidding on Search and Shopping based on your customer's known activities
• Reach similar audiences on Gmail
• Reach new audiences on YouTube by targeting similar audiences
• Reach customers and similar audiences using personalised ads on Display.

Attribution Reporting

Display and YouTube will now be added with Search and Shopping in a fully integrated robust attribution model including in-app conversions. Once Conversions have been set up, the Attributions reports can unlock a plethora of information about the path your customers take to complete conversions and how your different advertising efforts are working together.

Enhanced Conversions

Ever-increasing concerns around privacy concerns for users and alternatives for advertisers and publishers have spawned this Beta program that will work towards providing a safe view of conversions even as cookies become less available. Google has been evaluating proposals for Chromes Privacy Sandbox to replace third-party cookies with privacy-first alternatives around conversion measurement. More news to come.