Empowering Brands & Engaging Consumers: A Click Creative Solution for APPA
APPA (Australasian Promotional Products Association) promotes the development, integrity and creativity of the industry, ensuring good business practices and the highest industry and community standards.
Click Creative was approached to develop a robust custom application Search Platform for more than 100,000 promotional items available to its members, including a new Membership Portal with an additional focus on education and industry events.
The Challenge
In 2021, APPA appointed Click Creative with the requirements for a new website and UX design that served both its members and the general public retail trade with easy to digest information and directives.
The biggest hurdle for the Click Digital Agency Melbourne team was managing the sheer volume of data involved. We needed to ensure the platform could handle a large number of users searching through a database of over 100,000 constantly changing products. This required a system that efficiently categorised and filtered information for user searches while simultaneously maintaining fast loading times and responsiveness for a smooth user experience.
The Process
We set about giving APPA’s members and the public retail trade a platform with easily accessible information, directives and an interface for member job postings. The new website additions would also include a complete redevelopment of their website's branding by solidifying a contemporary scheme and providing complementary assets such as graphic and logo designs.
A refresh of the existing APPA brand helped contemporise their look and feel along with a UX/UI development process to allow for simple user journeys for their multiple audiences.
Overall, we were able to create a branded look and feel with bold colours and simplistic elements that are intuitive and easy to navigate.
Web development consisted of a custom product search platform to host thousands of promotional products combined with an easy to use interface for member job postings.
A new membership portal was developed that included a membership directory, search function, resources and education, legal resources platform, webinars and training education, events, services providers and recent industry news - all providing a total APPA Search & Membership Portal solution for the organisation and members across Australia.
Our ongoing Managed Web Services include web hosting and support as part of a coordinated package of site maintenance and security.
The Result
Working collaboratively, Click successfully delivered a comprehensive solution for APPA. Their website received a complete makeover, featuring a contemporary brand refresh, intuitive user experience, and a custom product search platform. Additionally, a new membership portal streamlines access to resources, education, events, and industry news, empowering members across Australia.
Our commitment to APPA extends beyond the initial project, with their managed web services ensuring their website remains functional and secure. Additionally, our digital marketing services have assisted APPA to further connect with their audiences and achieve their long-term goals.
Deliverables
Completely new custom developed website design with a refreshed brand look and feel (bold colours, simplistic elements)
- Easy to navigate website with intuitive user experience (UX) and user interface (UI) for multiple audiences (members, general public, retail trade)
- Custom product search platform to find promotional products
- Easy to use interface for member job postings..
And a custom designed and developed Membership portal with:
- Membership directory with search function
- Resources and education section
- Legal resources platform
- Webinars and training materials
- Events calendar
- Services provider directory
- Recent industry news section
- Web hosting and support
- Digital marketing services.
