Making Car Transport Simple: Our Work With CEVA
CEVA Logistics is a global leader in logistics, based in France. Through their subsidiary, Ceva Car Carrying, they aimed to simplify the car transportation booking process with a user-friendly website. Since 2011, we’ve partnered with them to design and support their B2B and B2C portals, propelling them ahead of the fast-moving competition. When your business operates on multiple fronts like CEVA, enhancing the customer experience (CX) right from the start is crucial. It’s about enabling quick decisions and creating a consistent brand presence in the competitive logistics sector. This case study shows how our custom design and development Melbourne team brought CEVA’s vision to life, and why updating your website regularly can make a big difference in customer satisfaction.
The Challenge
Fast, reliable, and consistent—these are the essentials for success in the logistics industry, especially in car carrying. Over the past eight months, Click Creative Digital Agency has worked closely with CEVA to update its website regularly, making sure it meets the demands of CEVA’s fast-paced, high-stakes operations. For this substantial third iteration, our goal was simple: improve the website’s user experience (UX) and reliability, especially for the quoting and booking system catering for their business and consumer customers. Additionally, in an industry where adaptability is key, the website needs to reflect the latest changes without requiring time-consuming manual updates.
The Strategy
A New Banner to Capture Their Essence
For over 13 years, we’ve been committed to ensuring CEVA’s dedication to excellence in their digital presence. The banner on the Ceva Car-Carrying website is the first thing visitors see, playing a key role in how the brand is perceived. We designed a clean, professional banner featuring a dynamic slider with high-quality images that highlight CEVA’s car transport services.
The images, combined with a colour scheme of blue, white, red, and grey, immediately convey reliability and trust—essential values in the logistics industry. The clear, straightforward messaging ensures that visitors to the site quickly understand CEVA’s offerings, encouraging them to engage immediately.
Streamlined Quoting System
In logistics, accuracy and speed are crucial. Customers rely on precise and timely information to plan their operations, making a reliable quoting system essential. We developed a custom API to ensure seamless two-way data flow, improving the accuracy and consistency of customer and booking information across both the application and CEVA’s systems.
The Instant Quote Widget on CEVA’s homepage is a real advantage. Located right on the first page, it allows customers to get an estimate quickly by entering the category of car and the pick-up and drop-off suburbs. This immediate access to pricing information has several benefits. It speeds up the decision-making process by giving customers quick insights into costs, helping them move from inquiry to action faster. Plus, by offering a snapshot of available services and estimated pricing, the widget attracts customers who appreciate transparency and convenience.
Simple To Quote and Book
From this initial step, customers can easily move to the booking page by clicking the “Quote and Book” button. This page allows them to add more details about the car, choose their preferred transportation option, and complete the payment—all in one smooth process. This streamlined journey not only makes booking easier but also reduces the chances of errors, ensuring a smooth, efficient service from start to finish. The ease of use means customers can focus on what’s most important: getting their vehicles where they need to be, quickly and reliably.
Final Notes
In partnering with CEVA, we didn’t just develop a website. We crafted a considered business process solution that addresses the unique challenges of the logistics industry—speed, reliability, and customer satisfaction. By implementing features like the Instant Quote Widget and an integrated booking system, we ensured that CEVA could meet its customers’ needs quickly and efficiently.
But this isn’t just CEVA’s story—it could be yours, too. Many businesses face similar challenges in virtually every industry: the need to streamline their business processes, enhance customer experiences, and stay ahead in a competitive market. As a creative agency for 21 years, we understand these pain points because we’ve tackled and solved them before. We’re here to help your brand navigate its unique challenges, delivering bespoke solutions that resonate with your audience and drive success.
