Spotlight On: Victims of Ink
In collaboration with Victims of Ink, Click Creative has had the privilege of developing a custom website that embodies the essence and mission of this unique Melbourne tattoo studio. This case study delves into the design, features, and customisation that were implemented to bring the Victims' vision to life.
The Studio Behind the Vision
Victims of Ink was established in 2009, initially located on Bay St in Port Melbourne. In 2011, the second studio opened its doors on Chapel St in South Yarra, and has since become the creative home to around a dozen talented artists from around the world. With each artist covering a diverse range of styles and artistic visions, Victims of Ink is dedicated to turning clients' ideas into high-quality, beautiful tattoo designs.
Shop Manager Tobias sought to challenge the conventions of typical tattoo studios. Many parlours have an intimidating and harsh ambiance, with his goal to create a welcoming and sophisticated online and in person presence, broadening the demographic of their clientele. Also, the team is committed to promoting gender equality within the studio opting for an inclusive, non-intimidating approach in contrast to the traditional rough and tough image.
UI Kit
Captivating Multimedia Elements
One of the key design highlights of the Victims of Ink website is the integration of embedded videos. These video profiles can be found on the home and artist pages, offering visitors an immersive experience and glimpse into the creative process behind the scenes. They not only showcase the artists at work but also give a sense of the studio's inviting and inclusive atmosphere.
Embracing Social Media
In the age of social media, Victims of Ink has gone a step further by incorporating a live multi-artist Instagram feed into their new website. This innovative feature leverages Instagram as a powerful marketing tool, allowing each artist to have their personal artist Instagram feeds showcased directly on their respective pages. This provides visitors with a dynamic, real-time connection to the studio's artists and their specialities, further enhancing the website's engaging and interactive nature.
Great Power, Great Responsibility
To empower the Victims of Ink team with control over their website's content and elements, Click Creative created a custom user guide. This guide serves as a comprehensive resource, equipping the studio with the knowledge and tools needed to make changes to the website as necessary. This level of customisation ensures that the website remains up-to-date and aligned with Victims of Ink's evolving brand identity.
The partnership with Victims of Ink has resulted in a website that transcends the traditional boundaries of the stereotypical tattoo studio. By integrating multimedia elements, embracing social media, and a custom user guide, the website not only reflects the studio's values and vision but also offers an interactive and informative experience to their customers.
If you're inspired by the transformative design journey of Victims of Ink, our creative agency Melbourne team can craft and define your brand experience, too. Contact us today to unleash the potential of your business with our custom web design and marketing expertise.
