Readable

Readable is a collection of tools aimed at improving the quality of writing on your website or social media posts. And helps analyse how easy it is for a user to understand your writing and improve the extent to which people engage with your message. 

Readable analyses your sentence structure, keyword density, use of passive voice and identifies clichés. A tool like this gives you the ability to market more efficiently to your audience and makes your messages and CTAs more actionable. 

Among the different tools, Readable offers single or bulk text analysis, the scan function of the entire website, URL scoring and even email scoring, which is irreplaceable for marketers looking to improve their email conversion rates.

Omniconvert

Another software that consists of various tools aimed to improve your website’s CRO is Omniconvert. Omniconvert covers website layout testing, surveys and the ability to create highly personalised messages for improved UI. For example, it can create a personalised message for your Melbourne-based travel website visitors prompting them to purchase a flight to tropical Cairns instead of spending their Easter break in rainy Melbourne.

Omniconvert offers really sophisticated segmentation tools using more than 40 parameters. These parameters include geolocation, conversions, behaviour and custom metrics. Aside from that, the software provides surveys to find what clients think and feel about your product or service, how they evaluate it against competition and whether they would recommend it to friends. 

Omniconvert, just like many other CRO tools can be used in combination for even better effect. For example, you can use it with Hotjar for more comprehensive CRO insights. 

The performance of every website can be drastically improved using CRO methodologies. To find out more, book a free strategy call to understand how you can increase your current website conversions.

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