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4 Key Opportunities to grow your Business with Digital Marketing in 2022
Is your business looking for a brand new digital marketing approach for the year?
While we understand that digital marketing is a common marketing strategy that the majority of businesses use, it is indeed a tool which heavily relies on all sorts of online marketing channels in order to promote your brand. Since it is important to follow the appropriate digital marketing techniques, it is also necessary to keep ourselves updated with the latest digital marketing trends to keep your business relevant at all times, so your brand can achieve rewarding results, through the right digital marketing approach.
As an experienced digital agency in Melbourne, we decided to look into the many opportunities for the year & list the 4 essential insights into how digital marketing can grow your business in 2022.
1. Storytelling
As your business looks into various effective marketing strategies to build brand awareness, your team can consider producing appealing content through storytelling with your available content. In order to keep your audience constantly engaged in a creative & immersive manner, using storytelling as a marketing approach can help portray a positive image of your brand’s own personal values and showcase that you have a unique stance towards your customers.
Storytelling can start by gathering testimonials from your customers. Since customers often look for authenticity from brands, it is an essential step in order to establish your authenticity by featuring customer reviews on a regular basis which will allow your audience to build trust and credibility around your brand.
Another simple storytelling concept can easily begin with any kind of visual content across social media. For instance, graphics or videos would provide an unique image to the brand to be able to genuinely connect with your audience. Producing video content is highly recommended in this stage as its effectiveness has proven to be profitable upon return on investment.
Whichever concept you choose to use, there are unlimited possibilities you could use to produce an engaging story with & be able to form a strong relationship with your audience.
2. Set up personalised content
To start setting up personalised content for your audience is simple - create relevant content based on your audiences’ demographics, behaviour or any contextual information that you have of your customers. It is important to avoid making your customers feel like numbers. Therefore with this marketing approach it would help customers feel assured that your brand’s services can be trusted as you are taking the extra mile as a business to understand them on a personal level. It will also leave your business a positive impression.
An example to learn more about your audiences would be offering quizzes questioning which product or service would be suitable for their requirements. Towards the end of the quiz, your brand can prompt them with various products or services as recommendations according to the results of the preference through the questionnaire.
3. Influencer marketing
If your brand is aiming to leverage your brand using social media strategies this year, influencer marketing is the right approach for you. Online audiences are known to have taken more action when they spot their favourite influencers using the product on social media. Just ensure to stay relevant & conduct your research regularly with trends to identify who is the popular influencer at the moment, especially if you want your brand to gain popularity. Your brand will be able to expand and build strong connections with both influencers and your audience. Whether it is micro or macro influencers, both are an excellent choice to boost your brand awareness.
4. Social E-commerce
With the recent pandemic, the popularity and usage of social e-commerce have increased tremendously. As more brands and customers get on the platform, it is a chance for you brand to start your social e-commerce journey and watch your brand gain awareness like never before. As a Melbourne digital agency, this is one of the common strategies that we advise our clients to consider. The basic approach to social e-commerce is to include user-generated content and niche-specific influencers to grow your business. In your brand’s social post, it is essential to include a call to action or add clickable elements on both images and videos or even the social copy itself to gain views. It may increase your sales as your audience is greeted with a prompt or may be directed to a page to begin their purchase.
These four opportunities are easy to implement and affordable to manage, for businesses of any size, If you’d like to know more about these or the many other digital marketing tools, we would love to hear from you.
