Follow relevant hashtags

By now you may be thinking that Instagram is a serious commitment to which you as a busy business owner do not have time. Unfortunately, there is really no alternative to grow on Instagram if you are not an engaged member of the community. 

To optimise your efforts, it is a good idea to interact with users who are already likely to be interested in your content. You can find such accounts by researching relevant hashtags. For example, if you are a restaurant owner in Melbourne, hashtags like #melbournefoodies or #melbournefoodblogger will give you exposure to accounts who share same interests and will be more likely to engage back after you leave a comment; or even visit your restaurant if your Instagram profile looks attractive.

Use Gary V’s $1.80 strategy

Gary V is an entrepreneur and social media specialist who among the numerous bestselling books on the social media growth came up with the $1.80 Instagram strategy. The strategy is simple – identifying 10 most relevant hashtags for your business (we discussed that in the previous section) and engage with the 9 top posts for each hashtag. 

Take your time to view the post, the user’s bio, understand their niche and then write a meaningful comment, which is .02c of the 1.80 Instagram strategy. The better your .02 cents are, that is to say, the more genuine and meaningful comments you leave, and chances are higher that the person will return the favour. Doing the same thing to the 9 top posts for the 10 relevant hashtags will help slowly build your own loyal community.

 If you ready to learn more about how Click Creative can help you with Social Media Management then we'd love to hear from you!

Learn more