Collaboration is the Key

Having formed a collaboration with RMIT and their Marketing and Communications programme, Click Creative were invited along to the event. The event was attended by tutors, students and members of multiple industry groups who have been involved with the students learning and education over the past semester, across the Public Relations, Marketing and Communications disciplines.

“After working with the RMIT Business and Marketing faculties for many years, we’ve always enjoyed the productive collaboration their students, teachers and staff have brought to the table. This year’s PR, Marketing & Communications Industry Awards night was another great event, showcasing and rewarding the results students have achieved in their studies and of course, during industry placement”, said Click Creative Sales & Marketing Manager, Matthew Catt.

Shaping Career Paths

WIL projects allow students to learn whilst working with real-life clients. These partnerships give students valuable experience in a working environment, provide insights into how the industry works prior to the completion of their course and information on how to progress into the career they are studying for.

Felicity Burns (Teacher, Advertising, Marketing and Communications) had this to say about the reasoning behind WIL projects, “Industry projects always provide the practical, real skills that our students need for employment and for their careers. Working with real budgets and participating in client-facing presentations are invaluable skills that our students acquire before they leave the classroom.”