Suzuki Marine is one of the most recognisable brands in the world. Click Creative Digital Agency recently had the honour and challenge of building a new website for Suzuki Marine, creating a seamless consumer experience for the Australian market while maintaining international brand guidelines.
Created interface components and implemented:
Suzuki Marine Australia required a website that provides a branded experience for its Australia-wide market, offering a custom-designed dealer search portal for service bookings and lead enquiries conversion.
The Suzuki Marine website was designed and developed to feature their outboard motor products and dealer directories for a seamless consumer brand experience. Providing extensive graphic design was essential to maintaining the Suzuki international brand identity within its website and collateral components. This was accomplished using Click Creatives' recently developed style guidelines for Suzuki Marine.
Click Creative developed an advanced content management system to host products, locations and knowledge centre, Also adding FAQs, videos and testimonials for all of their marine outboard range. Unique requirements included a search portal for dealers with location and contact information, map directions, and enquiry and booking services.
Our ongoing services include web hosting and support as part of our managed web services packages, PPC and digital marketing services, and ongoing development and expansion of their current site's features and functionalities. Finally, a totally bespoke multisite web platform has been developed and deployed now to over 65 Suzuki Marine Dealers in the Australia-wide network. Read more below about this unique brand and dealer support solution.
One Platform, Many Powerful Dealer Websites: Our custom-designed and developed multi-site platform empowers Suzuki Marine to manage a network of over 65 dealer websites from a single, intuitive dashboard. This centralised approach streamlines operations, ensuring consistent branding, efficient product and promotional updates, and significant cost savings for Dealers, too.
Consistent Suzuki Branding, Unique Local Experiences: While upholding the strong Suzuki Marine brand identity across all dealer websites, the platform allows each dealer to customise their site to cater to their local market. This ensures a unified brand experience while still providing the flexibility for dealers to showcase their unique offerings of local activities and expertise.
Simplified Management for Suzuki Marine and Dealers: Our platform significantly reduces the time and resources required for website management. The marketing team can effortlessly push brand updates, news, promotions, and new product information to all dealer websites simultaneously. This not only saves valuable time but also relieves dealers of the burden of manual updates or the need to hire external web designers.
Scalability for Future Growth: As Suzuki Marine expands its dealer network, our Click multisite platform seamlessly accommodates the addition of new dealer websites as the join the network. This scalability ensures that their online presence grows in tandem with the business, without the need for complex restructuring or costly redesigns. See how organisations nationally can benefit from a multi-site web platform solution for their franchise members and dealers.
Expert Platform: We develop highly technical custom websites for leading brands. This platform was meticulously chosen to align with Suzuki Marine's brand standards and the specific needs of their dealers. It provides a user-friendly interface, robust security features, and the flexibility to integrate with various third-party tools.
Enhanced Dealer Websites: Each dealer website is designed to be visually engaging, informative, and optimised for user experience. They feature Suzuki Marine branding, product information, dealer-specific content, and localised news and promotions, creating an effective and personalised online brand presence for each dealer.
Seamless Integration with Suzuki Systems: Clever website design & development of the platform seamlessly integrates with Suzuki Marine's own corporate website, product database, and other internal systems. This ensures that the latest product information, pricing, and promotions are automatically updated on all dealer websites, providing customers with accurate and up-to-date information and saving dealers' time and money.
Ongoing Support for Dealers: Suzuki Marine has partnered with the Click team to provide comprehensive support and training to all dealers, ensuring they can effectively manage their websites, marketing and leveraging the platform's features to drive sales and enhance customer engagement. Technical support includes Hosting and rapid 24 hour, 7 day Support as part of our Managed Website Services plan, covering the dealer network Australia-wide.
Stronger Brand Presence: The multi-site platform significantly amplifies Suzuki Marine's brand presence across Australia, providing a consistent and professional online experience for customers regardless of their location.
Increased Dealer Engagement: By providing dealers with user-friendly tools and ongoing support, Suzuki Marine fosters a sense of partnership and empowers them to effectively promote the Suzuki Marine brand in their local communities.
Streamlined Marketing Efforts: The ability to update all dealer websites simultaneously allows the marketing team to execute national campaigns more efficiently and effectively, ensuring consistent messaging and maximising brand impact, while dealers can also promote their boats, chandlery and accessories, too.
Enhanced Customer Experience: The UX/UI - designed platform enables dealers to provide a seamless online experience for customers, allowing them to easily find information about Suzuki Marine products, locate their nearest dealer, and access valuable resources such as service information and owner manuals.
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The Suzuki Marine dealer multi-site platform is a powerful tool that strengthens their brand, empowers their dealers, and enhances the user customer experience. By investing in this clever proprietary platform, they have positioned the Suzuki Marine brand for continued growth and success in the highly competitive Australian outboard engine market.